7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty

We all have a favorite store or restaurant; the one that every time we walk in the staff knows our name, our order, and that we like our martinis shaken, not stirred. This personal connection is what keeps us coming back. But how do you achieve that same personal feel in ecommerce?

Five Reasons Why Prospects Object to Your SaaS Product and How to Overcome Each Objection

You’d think that by now nearly everyone would be sold on the idea of SaaS, cloud services, and the power and flexibility of a subscription service to meet their needs. You’d think. Unfortunately, not everyone is convinced that SaaS is a legitimate model for software usage and purchase. I’m going to go through their main […]

What The Pulse App Co-Founders Learned About Building Products

Pulse Co-Founders Akshay Kothari and Ankit Gupta are two Stanford graduates that were always building side projects. All this experience made them learn some valuable lessons that helped them build the Pulse app, which earned them a $90 million acquisition from LinkedIn. Two weeks after the acquisition, they gave a talk at Stanford University and […]

Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better.

And, as you’ll see in the tables below, when it comes to ranking in search, publications -- that is, actual news sites -- still do it best. The inbound marketing movement, however, has helped bridge the gap that divides brands and publications.

5 Simple Ways to Increase LTV for an Ecommerce Business

In the ecommerce business, you can pick all kinds of numbers by which to judge and analyze your business. You can calculate visitors, bounce rates, CTRs, conversion rates, and micro-conversion rates — all of which are important. But there’s another metric, the importance of which far outweighs all the others. It’s called LTV — the […]

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

How often should you post to your social media accounts?

For many marketers, this question is tough. Here’s why: Social media is a very flexible and fluid part of your marketing strategy. It’s not easy to draw the line between how much you could be posting and how much you should be posting.

38 Incredibly Amusing Twitter Bios

Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. That’s right; I’m talking about the tweet.

A tweet is short, sweet, and to the point. And crafting one often leaves us staring blankly at that little blinking cursor, hoping for a way to rephrase the tweet to let up some characters for an image, a link, or that ever-essential hashtag.