5 Powerful Reasons Why SaaS Designers Need to Know SEO

Today, there are strong signs that digital designers for SaaS providers need to learn, or be taught, SEO logic and give it due consideration when designing websites. What are the signs? Well, for one thing, SaaS is an increasingly competitive space. While your product may be terrific, if it’s not getting seen in organic search, […]

5 Strategies for Building Your Business From Angie's List's Founder

This mega-publisher of consumer reviews says she herself doesn't run away from the bad ones.

4 Lessons From the Most Purposeful Ads of 2014-2015

Advertising used to be about smoke and mirrors. The smoke was sometimes literal ("Sophisticated women smoke Virginia Slims!") and the mirrors reflected who we were and/or wanted to be ("True Americans buy Ford").

But today, “BEST IN THE WEST” billboards are no longer effective becayse consumers’ expectations have changed. Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials.

Making Cents of Inbound Marketing: An Interview With HubSpot's CFO

One of the toughest challenges CMOs face is getting buy-in on new programs and initiatives from the rest of the executive team -- especially from the CFO. A lot of CMOs feel like they’re begging for money each month. And if the money ends up going to something that doesn’t quite pan out, their budget is on the chopping block.

But it doesn’t have to be that way. There are many ways CMOs can improve their relationship with their CFOs, and the best way to get started is to figure out how your CFO thinks.

How to Create an Infographic in Under an Hour [10 Free Infographic Templates]

Wouldn't it be great if creating infographics was just as simple as writing regular ole text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually.

But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel. That's why we decided to take all the pain and suffering out of infographic creation. Seriously -- don't throw in the towel just yet. You, too, can create professional-looking, high-quality infographics ... quickly! And I'm going to prove it. First things first ...

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases

SEO can be tough. It is no miracle worker –– at least not overnight. Focusing hours of hard work on keywords and metadata likely isn’t any small business owner’s idea of money or time well-spent. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line.

In fact, not spending time on SEO can mean failure for your ecommerce business. After all, if no one can find you, you don’t exist! And on the internet, that means if Google isn’t ranking you well, you might as well not even be selling online.

The Do’s and Don’ts for Sending Email at Work

**Sets alarm for 6am, checks email, goes to bed**

**Wakes up to sound of alarm, turns off alarm, checks email**

Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. Email has been arguably the #1 form of communication for business since the early 2000’s. With email being a key piece in the way we communicate, there are certain “do’s” and “don’ts” we should be following while emailing at work: