Saturday, April 11, 2015

New Research Reveals the Personality Traits of Top-Performing Sales Reps

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water.

Friday, April 10, 2015

The Must-Have Elements of a Great Support Portal

Most businesses work hard to ensure their products look great on their website, but very few expend the same effort to set up a comprehensive support portal. This is mostly because businesses are more focused on acquiring customers than retaining them. However, it’s not just marketing content that generates revenue. Great product documentation can go […]

Thursday, April 9, 2015

How Often Should Companies Blog? [New Benchmark Data]

"Blog early, blog often."

In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you're creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company.

Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell

The web has inadvertently made authors out of us all as we post on forums, send emails, share information, write white papers, guides and various web content. Most of us, however, are not authors by profession and so consequently the quality of writing on the web varies greatly.

Wednesday, April 8, 2015

13 Quick Tips to Improve Your Web Design Skills

Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging.

I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed. Call it “tunnel vision.” When you work on the same website, it often helps to take a step back and think through new approaches. That’s the purpose of this blog post.

Tuesday, April 7, 2015

8 Offline Social Skills You Should Carry Into Your Social Media Efforts

It’s obvious that your social media presence and your in-person presence are two very different things. When you engage online, you can curate your posts, time your interactions, edit your photos, and create the experience that you want. Even though the online you and the offline you are different, there is still a lot of […]

5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)

So it’s finally time. You’ve decided your business needs a new website. There are probably a variety of reasons why (it’s outdated, it’s not mobile friendly, it doesn’t represent your brand, etc.)—but where to start? Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond.

But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. That’s a problem because as a business, you want the best agencies to respond to your RFP so you can get the best website possible.