Should You Delete Your Business Facebook Page?

A business Facebook page is considered one of the must-haves of online marketing. Why in the world would someone not have a Facebook page? Facebook is the world’s largest online network. There are more than 1.35 billion users. Everyday, these users share 4.75 billion pieces of content. Clearly, Facebook is a happening place. But recently […]

550+ Royalty-Free Stock Photos You Can Download Now

Let me tell you a quick, cautionary tale about copyright law and using photos and images online. A couple years ago, a popular stock photography vendor claimed copyright infringement on an image we used in one of our ebooks.

Embarrassed, I quickly investigated.

As it turned out, another internet user had purchased the offending image from that same stock photography service and uploaded it to a photo-sharing website under a Creative Commons license. So while on the surface it looked safe for the taking, it was in fact falsely promoted as a royalty-free image ... and we were in the wrong. Scary story, right?

Why Your Marketing Content is an Asset, Not a Cost

Basic accounting rules require marketing costs to be listed as expenses on a company’s P&L. However, today’s marketers and smart executives consider marketing an investment in driving revenue rather than a cost. This is where an overall mind shift is needed. Marketing needs to be considered an investment, and your content an asset.

How Desktop Applications Like Backblaze Can Use KISSmetrics

Backblaze provides unlimited data backup for $5 per month. Competing against some of the larger incumbents like Carbonite, they’ve carved out a nice wedge of the market for themselves by keeping their value proposition and product simple and effective. How can a company like Backblaze use KISSmetrics? We have a variety of reports they can […]

Want Improve Your Relationship With Finance? Here Are 3 Simple Things You Can Do

Sometimes, when it comes to budget, marketers and their colleagues in the finance can find themselves on different pages. If you've ever asked to move budget from one budget to another, or requested more money to support an idea that wasn't part of the yearly planning process, then you know what I mean. The back-and-forth can be frustrating for Marketing and Finance alike.

If this sounds a little like the relationship you have with your finance department, then you're not alone.

Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter

From her own witty introduction in her AMA on Inbound.org, Joanna Wiebe makes it clear that she has a lock on copywriting. And she's not just any copywriter. Joanna's a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. And she has a lot to say about how to make your words count -- in dollars and sense.

7 Mistakes That Will Make People Unfollow You on Twitter

The Twitter crowd is fickle. They’re going to unfollow you if you violate any of their preconceived notions of what you should (or shouldn’t) be doing on Twitter. If someone unfollows you, then heck. Their loss, right? Well, in a sense, yes. It’s not the end of the world if you lose a few followers. […]