How to Use Instagram to Promote Your Brand and Drive Sales

Would you like to get your products and brand seen by more people, grow a strong following of customers who really relate to your brand, and get paid? If so, then Instagram is your magic spell. Now that Instagram has over 300 million monthly users (that’s more than Twitter!), many brands are finding ways to […]

How the Looming End of Internet Explorer Will Affect Ecommerce

The news that Internet Explorer is set to be phased out surprised approximately no one. Most internet users have moved on to greener pastures anyway, so they won’t be affected by the changes. However, there are still about 7.7% of users that rely on Internet Explorer, at least as of March of this year.

How to Use Pinterest to Generate Revenue [Infographic]

Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest.

But what if we told you that the content sharing service had even more to offer?

The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue.

Marketing in 2015: Not for the Faint of Heart

Ever feel like no matter how many blog posts you read, tweets you scan or white papers you download (that you intended to read) - you still feel like you can’t keep up with the changing marketing landscape? You aren’t crazy. Marketing technology expert Scott Brinker charted an astounding 1,876 marketing technology vendors in 43 categories this year* – nearly twice as many as last year!

A Visual Guide to International Business Etiquette [Infographic]

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

When in Rome, do as the Romans do … especially if you want the Romans to buy what you’re selling.

Demand Generation Benchmarks & Trends: Software Marketer Edition

The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest "wins" you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine.

But when you’re in the trenches, you know this process is easier said than done. Marketers, immersed within their organizations, frequently lack access to industry data.

Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It

It's official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets.

This week, Google's Jerry Dischler wrote in a post on the official AdWords blog that "more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan."