Want more views, clickthroughs, shares, and overall engagement on your social media posts? You're not alone. According to the 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.
Posting visual content is one of the most important things you can do to improve your social media strategy.
Patrick Janelle has a dream job.
That's the first thing I thought to myself when I heard him tell the audience at Social Media Week NYC that he is a full-time Instagrammer.
Yup, that's right: Thanks to an extensive background in graphic design and a very high follower count, Patrick's full-time job is to do cool things and go to cool places, take beautiful pictures of his experiences, and post them to his personal Instagram account, @aguynamedpatrick.
“We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I can’t put my finger on what’s wrong, but something’s clearly amiss. No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”
It’s impossible to work in marketing without hearing grievances like this one over and over.
Being humble keeps you hungry.
– Christine Tsai, Founding Partner, 500 Startups (Click to Tweet)
Venture capitalists aren’t often known for their humility, but Christine Tsai represents a notable exception to the rule. A founding partner at 500 Startups and former Googler and YouTube leader, Christine is the embodiment of someone who brought growth to life as both an investor and an operator.
At first, creating buyer personas seems simple. They're just semi-fictional representations of your ideal customers, after all.
But when you actually get into the nitty-gritty of creating them, it's easy to get tripped up. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas.
I've always been in awe of growth hacking. Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best:
A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology.
One reason I like this definition is because it hints at the how much entrepreneurs and seasoned professionals can learn from the depth of understanding growth hackers have about how companies grow -- and their ability to draw connections between how a company is performing, and the actions needed to lead to healthy, rapid growth that improve performance and set a company up for success.
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People don't always come out and say what they really mean. Often, managers have to decipher how a department is really doing by studying the numbers, observing behavior, and paying close attention to the words their employees use.
