Vegan. Gluten-free. Paleo. Juicing. Mediterranean. Whether you abide by them or not, there's no arguing that many diets have grown immensely popular in ways that aren't so different from widely worn shoe brands or your favorite wearables.
We have a long history of food faddism in the U.S. and Europe. In the 1920s and 1930s, an all-grape diet was popular among wealthy women in the U.S. and France.
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