You’ve read all the books, you’ve listened to all the top influencer podcasts, and you’ve analyzed case study upon case study. You’re sold and ready to start implementing an inbound strategy for your higher education institution. Now comes the tough part, selling your colleagues on the value.
When Val Fox, a director in Bentley University's marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea.
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